I do two things
SEO & Speaking About SEO
I am a grizzled SEO professional with almost 9 years in the field. What I love most about SEO is the joy of identifying a tricky problem and working backwards to work out ‘why is the graph going down?’ or ‘what do we build next?’. What I love about the SEO industry is (the memes and) how keen everyone is to share their learnings for the greater good. I hope one day this site can contribute to the discourse.
I am currently Head of Strategy at Screaming Frog. Previously I studied history at Warwick.